Web Rocket Video is an online video production agency that creates multi-purpose, network-quality web videos for telling compelling marketing stories. The company also specializes in promotion, distribution and optimization of online videos.
About Web Rocket Video
Web Rocket's production team of Emmy® Award winning videographers, editors and producers is led by accomplished co-founders with national broadcast and cable network experience.
Bob Barista
Web Rocket Co-Founder (Business Development) Bob Barista is a search engine marketing specialist who has trained at the famed Google Headquarters “Google-Plex” in Mountain View, California.
Before founding Web Rocket Video, he had worked for both RH Donnelly and Dex, where he focused on increasing company revenue through new Internet streams. Upon becoming a certified sales trainer with Dex in 2007, Bob quickly earned respect as a sales trainer and consultant in search engine marketing.
His SEM teams dominated in Illinois and produced the greatest revenue across Dex. As a result, Bob was named the 2007 DEX Chairman’s Award Winner and the 2008 Inaugural DEX Digital Difference Maker recipient.
Also in 2008, Bob joined a division of Hearst Communications, Inc., Local Edge, a new search engine marketing venture where he oversaw Midwest operations.
Randy King
Web Rocket Co-Founder (Executive Producer) Randy King is an Emmy Award–winning senior television producer with a strong background in profit & loss management and growing revenues, audiences, ratings & profitability.
He is a former executive vice president for television at Window To the World Communication, which oversaw WTTW11, WTTW National Productions and the Chicago Production Center. He was also an executive producer and station operations manager for Fox Chicago WFLD-TV and Fox, Inc. in Los Angeles.
His production work has appeared in a wide range of prolific media events including NFL Super Bowls, MLB World Series and All Star games, the NCAA Final Four tournament, the U.S. Open and the Soundstage music concert series.
Randy has also worked as an independent producer and director for HBO/Warner Bros. Home Video and Cannon Films.
What You Should Know about Online Video
- Current search technology gives web videos a 50X advantage over text in ranking on the first page of search results.
- In October 2009, YouTube™ received 3.7 billion search queries, a 31% increase over 2008. In September 2009, 168 million viewers accounted for nearly 26 billion total video views.
- 84% of Americans online are watching videos – 10 total hours each month. The average length of each video is 3.8 minutes.
- 59% of U.S. marketers plan to increase their budgets for digital advertising by transferring funds from traditional-media budgets (e.g. printed collateral). Online video production will soon jump by as much as 40%.
- In 2008, 65% of goods and services were purchased on web. That figure is still growing. Your online video now has the potential to reach more targeted customers faster than any other form of communication.
- A study by “Knowledge Networks” revealed that 41% of those surveyed learned about a video from someone else, and nearly 32% used search engines to find videos.
Today's consumers have increasing control over their media. They can also easily avoid unwanted marketing messages. Marketers are being challenged to communicate even more succinctly and do so only where they are welcomed.
Online video advertising provides the content and the distribution that result in the intelligent use of marketing dollars.
To learn more online-video statistics of relevance to your business, or to inquire about sources of the statistics, please contact Bob Barista at (630) 448-0363.
