Web Rocket News

01.16.12 In 2012 Marketing Managers Are Coming Out Of The Closet. Huge Cost Savings.

By coming out of the closet we’re referring to marketing materials and brochures that end piled up in a closet or storage room only to be seen again by a dumpster.

We’ve all done it, and we’ve all seen it. A company, perhaps your own, spends weeks compiling, editing, agonizing over the font, colors and images, paying photographers to shoot product, looking at endless stock image pics for the right feel and flavor, some more editing, pre-print review, sending proofs and edits back and forth, and writing that check for thousands of dollars and then there it is, the perfect brochure! Ready to go to print. Thousands are ordered to be handed out and mailed out to anyone and everyone you can get them into the hands of. Sales people pile them into their cars, bags, stacks of them are placed into the bins in the supply room and in the companies waiting area. The buzz is palpable. This brochure may be the missing link in closing the sale.

Then what?

The sales people head out, anxious to hand them out to eager clients just waiting to read everything it has to say. We know what happens to those. They sit on the client’s desk while the salesperson talks, after which they get “filed” somewhere. They get mailed to existing and potential clients in hopes that they will get the message that so many worked so hard to craft with all of those perfect words. We all open and read those right? Even if we do, will one person get the same message than the one next to them?

Video is the solution to what every marketer has wanted the ability to do but until now it was too cost prohibitive. With the advent of digital technology the cost of professionally producing that perfect message is now significantly more cost effective than most spend before a brochure ever goes to print. A message that gets told exactly the way to want, every time, across multiple platforms, that can be shared, edited, and found literally for as long as this fad called the Internet exists.

Web Rocket Video and it’s Emmy award winning producers, videographers, editors, and marketing partners can help your company create a presence online that can be shared and talked about in ways that no other commercial medium has ever been able to do. Not only can we create a lasting presence, we do it at costs that are significantly less than other mediums, and more importantly, it’s measurable. Conatct WRV today (630) 448-0363.

12.27.11 Video Production in the NFL's Super Bowl 2012

The 2011 NFL season is nearing an end, the playoff picture is nearly set, and we begin to think ahead to Superbowl XLVI (that’s 46).

Remember the discussions around the water cooler on the Monday following the game, comparing which commercial was the funniest and kicking yourself if you missed one. It was almost more about catching the commercials than it was about watching the game.

Over the last several years companies have begun to realize that while the Superbowl reaches a huge audience (over 111 million viewers last year) the $3 million cost for 30 seconds of exposure doesn’t make good financial sense if 30 seconds is all they get. It’s there, and then it’s gone. Enter the Internet...

Companies such and Pepsi and General Motors will continue to be seen during the Superbowl, but the exposure leading up to and after and how they go about it has changed. It’s called crowd sourcing, using social media to create a buzz before and after the main event. Companies are using video and social media contests and discussions with the ultimate winners contributing to what the companies ultimately present to those 111 million viewers and the exposure that occurs is much greater than 30 seconds.

Web Rocket Video and it’s Emmy award winning producers, videographers, editors, and marketing partners can help your company create a presence online that can be shared and talked about in ways that no other commercial medium has ever been able to do. Not only can we create a lasting presence, we do it at costs that are significantly less than other mediums, and more importantly, it’s measurable.

Contact WebRocket Video's Rocketeers today to discuss your next great idea and together we'll create great content and let the world know.
WebRocket Video (630) 448-0363
http:www.WebRocketVideo.com

05.10.11 Really? 73% of Consumers would, yet only 12% Realtors could...

A recent poll by Postling.com found that 73% of consumers would only work with an agent who utilized video, yet only 12% of real estate agents had YouTube accounts. This is a disconnect we are working hard to change. Coldwell Banker decided to make a change and now are reaping the benefits. With “touch” rates at 471% better than their traditional banner ad click throughs - who would dare argue? Brand Innovator Spotlight, Michael Fischer, Chief Marketing Officer of Coldwell Banker, has described the successful impact that online video and the iPad is having on the brand. As posted by Brandon Gutman of Forbes.com, Coldwell Banker has invested time and money in creating a very fluid website relaunch, iPad apps and a great "On Location" YouTube Channel. They had a vision for what our On Location channel could look like and approached Google and YouTube with our thoughts. They were intrigued and at the time were looking for opportunities to help YouTube shed its pure-entertainment label. They worked very closely with us and helped us become the first with IP lookup and to essentially have an unending amount of video storage space. Both sides have been very pleased and we continue to have a great relationship with them.
Contact WebRocket Video today to discuss your next great idea and together we'll create great content and let the world know.
WebRocket Video (630) 448-0363
http:www.WebRocketVideo.com

01.07.11 Home health care groups helping their clients and their families with video.

As this aging America continues to grow, By 2030, 71 million Americans will be over age 65, according to the U.S. Census. Home health care, much of it for the elderly, is one of the fastest-growing segments in the country's fastest-growing industry. Today, WebRocket Video has been working with one of the largest Midwest Home Health Care companies creating videos to help their patients going home and in need of specialty equipment and care. These home health care videos will help the patients and care givers - as a guide to the specialty health care products and equipment they are sent home with. For the first time, their care givers will be able to access a guided "how to" and "what if" video tour of their equipment. Imagine Mom or Dad calling you at work saying " my machines blue light is flashing... what does this mean?". Now that son,daughter or care giver can access the video created by their home health care company and watch the set up and what if's - how great is that! If you are in the health care industry and are in need of better telling your story, showcasing your product or services - contact WebRocket Video and prepare for an interesting conversation. http://www.WebRocketVideo.com

10.19.10 Ima show you, how great I am!

I recently watched an inspirational video working it's way through YouTube - with great narrative from Muhammad Ali's speech, Rocky, and Coach Carter. If you have a heartbeat - it'll race and give you goose bumps. It is a compilation of great moments of inspiration - It is what every business owner/ marketing manager knows is vital to their engine. Video, with the right narrative can do what paragraphs struggle with - delivering that message, right every time.
Web Rocket Video is a Video Production Company located in the Chicago market helping marketing managers, business owners, charities, NPO's and more to better tell their story via video. We have producers and videographers across the US and have video projects at work on both coasts and everywhere in-between each and every week. Allow us to tell your story. Web Rocket Video a Video Production Company in Chicago. WebRocketVideo.com

Search YouTube:
MOTIVATION - "Be Great, Powerful Beyond Measure" - Best Inspirational Video Ever [Original]

06.24.10 Ford Fiesta vs Lamborghini

Ford Motor Company http://www.ford.com/ - the clear leader leader lately in sales, profits and... use of their home page. Ford has introduced video to that sacred ground - and I guarantee people are staying on their site longer. That video introduced 1 month ago has over 360,000 views to date - nice. All the studies have shown, having video on your homepage invites that consumer to press "play" and they stay longer. Part of video's tremendous growth and YouTube's heroic rise is the internet's ability to play video freely without interruptions as speed and compression technology has made that possible. Web Rocket Video has grown at neck-break speed as companies in and around Chicago have the need to tell their story right each and every time. Companies needing online video production in Chicago and across the country have called upon our Emmy Award winning teams to create quality video and have it found in search results! Call Web Rocket Video today at (630) 448-0363.

06.11.10 Google is Highly Caffeinated !

Now more than ever having a team to help you maximize or leverage your ability to be found in search is vital - give Web Rocket Video a call to help navigate Google's new Caffeine search results!

Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.
Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you.

With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before — no matter when or where it was published.

Caffeine lets us index web pages on an enormous scale. In fact, every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.

We've built Caffeine with the future in mind. Not only is it fresher, it's a robust foundation that makes it possible for us to build an even faster and comprehensive search engine that scales with the growth of information online, and delivers even more relevant search results to you. So stay tuned, and look for more improvements in the months to come.

Call Web Rocekt Video today 630-448-0363


Posted by Carrie Grimes, Software Engineer
Our new search index: Caffeine
Tuesday, June 08, 2010 at 5:00 PM
(Cross-posted on the Official Google Blog)

05.05.10 9 ways to incorporate video into your ad plan

Consumers are receptive to video on websites, landing pages, search results pages, emails, and video-sharing sites because it is so engaging and self-explanatory. Video conveys information quickly and accurately, making it an excellent tool for marketers because consumers want to know more about the companies they deal with and the products/services they buy. Video is a very memorable medium. A study by The Wharton School of Business revealed that video improves comprehension and retention by 50 percent over a live presentation. Other studies have indicated that video speeds up buying decisions by 72 percent when compared to print. Therefore, company and product information communicated in videos can generate more leads and ecommerce sales.

Read the entire article at:
iMedia Connection
By Jason Prescott
May 04, 2010
http://www.imediaconnection.com/content/26655.asp

05.04.10 Who doesn't want 40% growth?

We see the growth first hand at Web Rocket Video. Our new client growth surprises us month after month, but by design and hard work - a lot of our growth is via referrals. Every week clients contact us and have 1 or 2 companies that need/want to talk more about how video may help them. That's our sweet spot, we treat customers right and over-deliver on their video projects which in turn generates more business and their referrals.

Read more about this 40% growth here:

Why marketers are pouring online budgets into video.

According to the latest ad spend figures from the Internet Advertising Bureau and PricewaterhouseCoopers, video advertising saw the highest growth rate of all medium in the fourth quarter of 2009, wit spend up 39% to $US1 billion.

A survey from video advertising network BrightRoll indicated that 94% of agency executives planned to spend more on online video in Q1 2010 than the prior year. That proportion was 7% higher than in Q1 2009.

One reason is their satisfaction with online video’s performance, says eMarketer. More than one-half of respondents considered video more effective than other forms of advertising, and 83% claimed they were getting more value for their video advertising dollars than a year ago.

Furthermore, online video’s biggest liability in 2009, targeting capabilities, is now viewed as its greatest asset with more than six in 10 agencies saying that behavioural targeting had upped their video ad performance.

Tod Sacerdoti, CEO of BrightRoll, said, “Online video underwent a cycle of massive innovation in 2009, and has matured into a highly effective platform for advertisers to connect with their target audiences online.”

However, agencies are still figuring out the logistics of video with some respondents claiming that videos that automatically start hurt their credibility the most. One-quarter were concerned with misrepresented preroll ads and videos that ended up below the fold.

Led by consumer goods, automotive, media and entertainment, interactive marketing will near $US55 billion by 2014, according to Forrester. Among other factors, the researcher attributed the increased spend directly to the evolution of online video.
UTALKMARKETING.com - article
http://bit.ly/9Q8Nyp

04.23.10 Online video ads have big recall & they like 'em!

Web Rocket Video has always believed that video, if done correctly and distributed correctly can have your companies message carry some weight in your market place. Studies have found that online video ads have a 65% general recall, compared to 46% general recall for TV ads. Brand recall online is at 50% to TV's 28%; message online recall comes in at 39% to TV's 21%; and online likability is 26% to TV's 14%.

Call Web Rocket today: 630-448-0363

via:
Media Post News
Online Ads Surpass TV Ads In Recall, Likability
by Wayne Friedman, 04/22/2010

04.07.10 Washington Post : Online Video spurs Ad Spend

As if the Washington Post listened in on our Web Rocket Video meetings with clients - to hear what we've been preaching. The news comes as no surprise here but the Post finds that some of the relative strength of Display advertising came from video ads and reached $1 billion.

Posted by:
The Washington Post
Online Advertising Revenues Climb Out Of The Trough, Boosted By Search, Display, And Video.
Erick Schonfeld
TechCrunch.com
Wednesday, April 7, 2010; 7:55 AM

03.30.10 Verizon just picked one sweet Apple from the AT&T tree.

By 2013, video will account for 64% of North American mobile traffic - and Verizon will be better positioned after securing the iPhone. Verizon Wireless hopes to move 1 to 2 million AT&T Inc. customers over in the next one to two years. Blackberry, Palm and Motorola - all rivals will feel the movement the most as they have all lost market share to Apple and Google's smartphones.
Mobile messaging is now a major forum for video and the growth will create yet another vast video marketing channel for business.

Reuters U.S. edition 03/30/2010 UPDATE 1-Apple, Verizon shares rise on iPhone deal prospect

03.12.10 Webrocket launches new website

With the help of Weblinx Inc, WebRocket proudly announces the launch of our new website. Our New website features more robust video with full screen player capabilities. Feel free to browse the site and if you have any questions we are always happy to help.

More news coming soon...

 

 

HeadLines

01.16.12 In 2012 Marketing Managers Are Coming Out Of The Closet. Huge Cost Savings.
+ READ STORY

12.27.11 Video Production in the NFL's Super Bowl 2012
+ READ STORY

05.10.11 Really? 73% of Consumers would, yet only 12% Realtors could...
+ READ STORY

01.07.11 Home health care groups helping their clients and their families with video.
+ READ STORY

10.19.10 Ima show you, how great I am!
+ READ STORY

06.24.10 Ford Fiesta vs Lamborghini
+ READ STORY

06.11.10 Google is Highly Caffeinated !
+ READ STORY

05.05.10 9 ways to incorporate video into your ad plan
+ READ STORY

05.04.10 Who doesn't want 40% growth?
+ READ STORY

04.23.10 Online video ads have big recall & they like 'em!
+ READ STORY

04.07.10 Washington Post : Online Video spurs Ad Spend
+ READ STORY

03.30.10 Verizon just picked one sweet Apple from the AT&T tree.
+ READ STORY

03.12.10 Webrocket launches new website
+ READ STORY