Web Rocket Video is an online video production agency that creates multi-purpose, network-quality web videos for telling compelling marketing stories. The company also specializes in promotion, distribution and optimization of online videos.

News

04.23.10 Online video ads have big recall & they like 'em!

Web Rocket Video has always believed that video, if done correctly and distributed correctly can have your companies message carry some weight in your market place. Studies have found that online video ads have a 65% general recall, compared to 46% general recall for TV ads. Brand recall online is at 50% to TV's 28%; message online recall comes in at 39% to TV's 21%; and online likability is 26% to TV's 14%.

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via:
Media Post News
Online Ads Surpass TV Ads In Recall, Likability
by Wayne Friedman, 04/22/2010


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