05.04.10 Who doesn't want 40% growth?
We see the growth first hand at Web Rocket Video. Our new client growth surprises us month after month, but by design and hard work - a lot of our growth is via referrals. Every week clients contact us and have 1 or 2 companies that need/want to talk more about how video may help them. That's our sweet spot, we treat customers right and over-deliver on their video projects which in turn generates more business and their referrals.
Read more about this 40% growth here:
Why marketers are pouring online budgets into video.
According to the latest ad spend figures from the Internet Advertising Bureau and PricewaterhouseCoopers, video advertising saw the highest growth rate of all medium in the fourth quarter of 2009, wit spend up 39% to $US1 billion.
A survey from video advertising network BrightRoll indicated that 94% of agency executives planned to spend more on online video in Q1 2010 than the prior year. That proportion was 7% higher than in Q1 2009.
One reason is their satisfaction with online video's performance, says eMarketer. More than one-half of respondents considered video more effective than other forms of advertising, and 83% claimed they were getting more value for their video advertising dollars than a year ago.
Furthermore, online video's biggest liability in 2009, targeting capabilities, is now viewed as its greatest asset with more than six in 10 agencies saying that behavioural targeting had upped their video ad performance.
Tod Sacerdoti, CEO of BrightRoll, said, "Online video underwent a cycle of massive innovation in 2009, and has matured into a highly effective platform for advertisers to connect with their target audiences online."
However, agencies are still figuring out the logistics of video with some respondents claiming that videos that automatically start hurt their credibility the most. One-quarter were concerned with misrepresented preroll ads and videos that ended up below the fold.
Led by consumer goods, automotive, media and entertainment, interactive marketing will near $US55 billion by 2014, according to Forrester. Among other factors, the researcher attributed the increased spend directly to the evolution of online video.
UTALKMARKETING.com - article