Web Rocket Video is an online video production agency that creates multi-purpose, network-quality web videos for telling compelling marketing stories. The company also specializes in promotion, distribution and optimization of online videos.

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05.05.10 9 ways to incorporate video into your ad plan

Consumers are receptive to video on websites, landing pages, search results pages, emails, and video-sharing sites because it is so engaging and self-explanatory. Video conveys information quickly and accurately, making it an excellent tool for marketers because consumers want to know more about the companies they deal with and the products/services they buy. Video is a very memorable medium. A study by The Wharton School of Business revealed that video improves comprehension and retention by 50 percent over a live presentation. Other studies have indicated that video speeds up buying decisions by 72 percent when compared to print. Therefore, company and product information communicated in videos can generate more leads and ecommerce sales.

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iMedia Connection
By Jason Prescott
May 04, 2010
http://www.imediaconnection.com/content/26655.asp

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